Why The Popularity?
Why the rise in popularity? How did  they start and who are the original  tattoo artists that brought these bold, bright tattoo designs to us?
If you  follow tattooing back to the first part of the century, you will find a  few incredibly talented, wonderfully colorful characters. Top among  these fine characters is "Sailor Jerry". Story goes, Sailor Jerry began  his career traveling around the country on freight trains and tattooing  the drifters. He joined the Navy at 19 and sailed the Pacific. If you  look at Sailor Jerry's artwork, you can see the influence of Southeast  Asia. Sailor Jerry's images have bold deep outlines, bold blocks of  color, and large, oversized images.

Old School Tattoo Designs  include imagery of stars, hearts and daggers. There are anchors, and  nautical themes. What we now would say is "pirate imagery" are all found  in Old School Tattoos. Beautiful, busty pin-up girls, suggestive women,  skeletons, and skulls. Hearts with daggers through them and roses with  massive thorns and ribbons, in bold bright colors with deep outlining.  Everything that we now would consider "vintage" is included in the  imagery of Old School Tattoos. They have almost a whimsical and animated  quality.
Two of Sailor Jerry's students, Ed Hardy and Mike  Malone have been extremely influential in keeping interest in, and  reviving the Old School Tattoo Designs. Ed Hardy and Mike Malone both  use the bold patterns and the bright colors typical in Old School  Tattoos. Images are outlined and you can see the Asian influence in the  design.
When Sailor Jerry died, he left instructions that one of  his students, Ed Hardy or Mike Malone, could buy his tattoo shop in  Hawaii. Mike Malone took the offer and with the purchase of the shop, he  also got all of Sailor Jerry's artwork. That artwork, or "flash" can  now be seen on tattoo shop walls all across America.
Don Ed  Hardy, on the other hand, exploded his popularity and brought Old School  Tattoo designs to the main stream by licensing his artwork to Christian  Audigier. Ed Hardy Designs was formed and Christian Audigier began  incorporating  the artwork into fashion. This was the first time tattoo  design and tattoo artwork has made it to the runways of Paris, New York  and Italy.  Ed Hardy artwork and tattoo design could now be seen on Rock  Stars and Celebrities alike. The Beautiful Old School Tattoo Designs  were now part of mainstream culture and highly sought after.

Maybe another reason for the rise in  popularity of Old School Tattoos is the simple fact that we have a  fascination with "vintage" What's old is new. This happens in fashion  all the time. How many times have you heard people say, "I had those gym  shoes in 7th grade", or "That blouse is in my moms attic". From brands  like Puma, Nike, P.F. Flyers to Levi, there is always a vintage look or  design just around the corner. Old School Tattoos are the  "vintage" of the tattoo world. They are also the brightest, most  colorful, quirky, kitschy and whimsical tattoo designs. If you are  looking for a "vintage" look in your tattoo design, beautiful busty  pin-up girls, colorful funky skulls, pierced hearts, fat roses with  ribbon sayings, check out the Old School Tattoos. And here is a piece of  advice from the infamous Lyle Tuttle: "Don't put anyone's name on your  tattoo. They are not going to be around forever. Just put "Sweetheart"   and call them ALL "Sweetheart"."